Dr David Crane
Founder and CEO
Smoking cessation lead
Senior software engineer
Social media and customer support
We believe that our job is to bring you the best possible stop smoking support. We do this by combining tried-and-tested techniques with new scientific findings and our expert understanding of change. We are always improving the tools we provide and will only recommend things we genuinely believe will help you succeed.
You’re the expert in you. We’ll offer you a range of tools and will encourage you to find the ones that work best. This, like stopping smoking, is a process. It is normal and okay if it takes time. Our task is to help you keep going. Or if you lapse, to get back on track and benefit from the experience.
We believe we’re teaching you a life skill. Learning how to stay smoke free gives you self-confidence and shows you how to resist temptation. Get good at that and you’ll feel the benefits in countless other parts of your life.
Lisa, 14 years’ experience
I also work in an NHS hospital helping people in all aspects of health & wellbeing – including smoking cessation. Working on the app has given me the opportunity to help so many more people around the world.
Simon, 17 years’ experience
Stopping smoking is the best health decision you’ll ever make, and I feel lucky I get to be a part of that with you. I can’t wait to celebrate your success and help you through any tricky parts of your quit.
Bernice, 6 years’ experience
There’s no need to be shy, there are no silly questions; every question is important. Please feel confident to ask us anything, we are all here to support you.
Dushika 10 years’ experience
This job has always been my passion, helping smokers achieve their non-smoker identity. I love hearing about the benefits people enjoy from quitting and how well they are doing.
Caroline, 18 years’ experience
One of the most rewarding things about helping someone stop smoking is supporting them through the challenging times and celebrating successes together. I hope to be able to support you too.
Katy, 18 years’ experience
I feel empowered to help people stop smoking as this expensive habit is linked to so many preventable health problems. We are here to support you throughout your smoke free journey – it’s never too late to quit smoking!
Dayyanah, 11 years’ experience
Well done for making the decision to stop smoking! This is the best thing you can do for yourself and your family! Quitting smoking can be daunting and your journey might have its ups and downs but you can do this!
Julie, 17 years’ experience
I just love what I do. It’s so rewarding to guide someone through such a life changing event. I do enjoy working on the app because I can be there for you just when you need it. Please do let us help you.
Karen, 19 years’ experience
I love noticing people’s confidence grow when they realise they can succeed. If you can’t quit the first time, that’s ok, I understand dependence and the challenges it brings. I am here to help you through that too.
Sally, 12 years’ experience
I know with support you can give up smoking, and with our wealth of experience I am confident we can support you in your journey. Please don’t be shy when asking questions, we are here to support you.
Ruth, 17 years’ experience
I’ve worked in clinics, schools, hospitals and community settings. I spent many years working with pregnant ladies and their families. We are ready to chat, support and guide you whenever and wherever you are.
Michelle , 8 years’ experience
I have worked in healthcare for 26 years and just love helping people improve their health and make positive changes. It is great to provide stop smoking support through the app and help people achieve their goals.
Juliana, 12 years’ experience
I love seeing gradual progress and feeling that I’ve contributed to someone overcoming tobacco dependence and being smoke free. We’re all a great team with a lot of experience, ready to offer advice and support.
Lisa, 20 years’ experience
I’ve been really pleased to work on the app because it allows me to offer support when needed to people with a wide range of questions. I love seeing how empowered people feel when they kick the habit.
Fisayo, 7 years’ experience
I love my job seeing how stopping smoking positively transforms people’s confidence and approach to other life challenges. I hope to be able to support you too.
Belinda, 18 years’ experience
I love that stopping smoking has such positive benefits on health and lifestyle. There is no need to be shy, we are all human and here to help, support and advise you whilst you achieve your goal.
Jo, 14 years’ experience
I have a passion for health improvement and enjoy working with people to make healthy lifestyle changes and achieve new goals. I find working on the app so rewarding! I also love walking and spending time with my miniature dachshunds.
Our mission is to help people change their behaviour for good.
A lot of what we do these days makes us happy now, but stores up problems for later. Smoking is perhaps the biggest example of this, but there are many others: our diet, how active we are, what drugs we take, how much alcohol we consume, and more.
It’s a big problem. The diseases that result from alcohol, inactivity, diet and smoking are responsible for nearly three quarters of all deaths each year. That’s 41m people annually and doesn’t include all the many more people who get seriously ill.
The good news is that because these are all diseases of behaviour, changing them is possible. About 50,000 people quit smoking every day, for example.
Even so, most attempts to change our behaviour aren’t maintained for long. Most diets fail, most exercise regimes aren’t kept, dry January stops in Feb and around 95% of quit attempts fail unless support is used.
What’s needed are better tools to help people change and our mission is to build them. We do this by trying different approaches and keeping what works. If something new helps, great, it stays. If it doesn’t, no problem, we’ll try something else. This process, repeated continually, is how we create an ever better app.
It’s a simple process but coming up with and building different tools is no simple task. Your support gives us the resources we need and your data helps us determine what’s working. For which we are very grateful.
Prof Robert West
University College London (UCL)
Prof Alexander Rothman
University of Minnesota
Prof Jamie Brown
Prof Felix Naughton
University of East Anglia
Dr Olga Perski
Conflict of Interest
Our scientific advisors are completely independent and have no financial interest in the app.
Quit for Good
Our Quit for Good programme helps people in low income countries stop smoking.
Buy or donate to the app and we’ll give these quitters the Pro features on your behalf. We’ll also provide technical support and help them learn how to get the most from the app.
Together we can help thousands of people quit smoking for good.